The Build-A-Brand Treatment:
Product Possibilities, Simplified
If you’re heading to MakeUp in Los Angeles from February 14-15, you’ll find us there at our Build-a-Brand pop up, an interactive experience where you can explore all the elements that go into creating a buzz-worthy product that has all the makings of something amazing. At the pop-up, you’ll get a hands-on understanding of what it takes for our experts to turn your product vision into a full-fledged reality—no matter what you’ve imagined, we can make it happen.
But, if you’re not heading to the pop up, we’ll use this blog post to give you a sneak peek into what goes into our most VIP service, a specially designed turnkey treatment where we handle all the details—you just bring the vision.
From formulation and product development to design, packaging, and assembly, we use this experience to bring your brand mission to life, every step of the way.
Step 1: Product Development & FormulationOur team of experts is able to create a custom formula for you in a variety of ways. Whether we reverse engineer your formula from an existing product, upgrade or reformulate one of your existing products, or create a new custom formulation from scratch based on the goals you have, our experts have access to all the best science and ingredients to make it happen.
Step 2: Sustainable SourcingWe are committed to sustainable, ethical and environmentally friendly product and packaging solutions and source the finest materials to align with your brand and values, offering eco-friendly packaging solutions that fit the necessary certifications and standards, waste reduction and recycling, and full transparency for your brand.
Step 3: Design & BrandingWith decades of brand strategy and design experience, our creative team can help you discover the edge that will set your brand apart. We’ll dig deeper into what makes your brand—and products—special, so we can create an identity and marketing plan that’s specially targeted to your core customers. Our strategic process ensures more than a brand that just looks good, but that represents your underlying values, and connects with customers to create loyalty that lasts a lifetime.
Step 4: Packaging SolutionsOur fully vetted, qualified global manufacturing network products the highest quality products to launch your brand to cult-status. This could look like customizing stock packaging options to fit your brand identity, or creating completely custom elements that make your product jump off the shelf. We’ll perfect your primary and secondary packaging, and then help you create promotional merchandise and soft goods that turn your product into a lifestyle.
Step 5: Distribution or Co-PackingWith our full-service treatment, you have options. You can leave the distribution details to our team of global experts, or take on co-packing and handle the packing, labeling and shipping on your end. Either way, we’ll provide the support you need and help ensure your product reaches the hands of as many customers as possible.
Ready to experience the Build-a-Brand treatment? Our team is ready to help. Send us an email to get started today.
If you’ll be at MakeUp LA, set up a 1 on 1 with one of our consultants using this link.