The wellness breakdown: why every part matters
This month, we’ve been diving into the wellness industry. From unique formulations to packaging to up-and-coming brands we can’t help but admire, we’ve covered what we think works best in this mainstay industry, and now, we’re getting into how to make it happen on a tactical level. If you have an idea for a wellness product, it’s important to consider every aspect of the product to bring it to market most effectively. Here’s our checklist for what to consider:
1: THE IDEAThis one may seem like a no-brainer, but it’s important to ensure your product idea is actually wellness-centric. Today’s market is oversaturated with sub-par options that don’t really do what they say they will. We want to make sure your idea has purpose—and is brought to life with a formula that achieves its desired effect.
2: THE FORMULATIONOnce we’re on track toward creating a wellness product, committing to quality is essential. Today’s customer views wellness as the total package, so while they want effective ingredients, they also want the highest-quality, most sustainable and responsible versions of those ingredients around. Don’t worry—we have access to all of that.
3: THE STRATEGYAs we work through the product itself, it’s important to consider how it will be marketed, and to whom. As we mentioned above, this industry is booming—so expecting your product to appeal to everyone just isn’t realistic. In this phase, we’ll decide who we want to connect with most, and the emotional appeal of the wellness-driven benefits your product will provide to create a holistic picture of wellness that aligns with your market lifestyle.
4: THE PACKAGINGAs the first piece of your brand customers will tangibly interact with, the packaging can convey a world of messaging when it comes to wellness. Using sustainable or organic materials in a neutral color palette, or going an unconventional route, can signal to your customers that you really understand what wellness means to them—and that your values are aligned through and through.
5: THE DISTRIBUTIONWhile many customers aren’t privy to this step of the process, there are ways you can signal to your customer that you are considering holistic wellness even behind-the-scenes. For example, are your shippers compostable? Do you offer carbon offsetting for your shipping? Or do you only offer ground shipping due to its reduced impact on the environment? All of these options go the extra mile to let your customer know that wellness isn’t just a buzzword to you—but a true commitment to them, and their world.
If you have a wellness product you’d like to bring to market, we’re here and ready to help you do it in the most efficient and effective way possible. We consider everything—from industry trends to audience desires to packaging implications—as we create a product experience that embodies wellness every step of the way. Reach out today to get started.